If you’re engaged on an app growth undertaking, you’re doubtless questioning ‘what apps do millennials use?’ Making certain curiosity and engagement from the millennial era is more likely to be essential to your app’s future success. Whereas older generations just like the child boomers or Technology X and the younger Gen Z populations are nonetheless main forces to be reckoned with, millennials now make up the most important working-age group.
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- What Apps do Millennials Use in 2021?
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Learn on to search out out about a number of the apps millennials will use probably the most in 2021.
Who’re the Millennials?
Millennials are the era that grew up with the fast development of expertise, particularly within the space of the Web and smartphones. Sometimes, individuals born between the years of 1981 and 1996 are thought of millennials. That is the era that was the earliest adopter of social media. Millennials proceed to be probably the most lively social media era on this planet. Among the hottest apps with millennials are usually social media apps, however there are different cellular apps too which are standard with millennials that aren’t as broadly utilized by older generations.
What Apps are the Most Fashionable with Millennials?
Let’s check out a number of the hottest cellular apps with millennials. This may enable you get a greater understanding of the kinds of options and UX traits driving millennial engagement with cellular apps.
Simply over 90 % of all millennials use Fb often. Practically 91 % of people that use social media entry it by their cellular gadgets. Based mostly on these numbers, it’s secure to say that the Fb cellular app could be very standard with millennials. The Fb app has a number of options that make it interesting to millennials, together with: messaging, sharing photographs, posting textual content, pictures, movies, and many others., sending cash, searching for objects, and a lot extra.
Whereas app traits could also be transferring away from creating massive all-in-one sort apps just like the one Fb has created, this app stays standard with millennials as a result of it presents so many options and helps carry buddies, household, teams, and communities collectively all world wide. Fb is helpful, and because of this it continues to achieve success with millennials and older generations.
The principals of the share economic system have gotten much more standard through the years, thanks largely to apps like Airbnb. Nearly all of Airbnb customers, 66 %, are millennials. Older generations could also be warier of sharing somebody’s home, and youthful generations similar to Gen Z are doubtless nonetheless too younger to take full benefit of the service supplied by Airbnb.
This app is standard with millennials as a result of it offers a helpful service. Airbnb provides millennials an opportunity to have extra distinctive journey experiences and keep in native neighborhoods and communities relatively than in inns. Millennials like to have distinctive, native experiences. Airbnb discovered a strategy to capitalize on this want. They delivered a easy to make use of cellular app that permits vacationers to search out lodging in nearly any metropolis on this planet by staying in individuals’s spare bedrooms or properties.
This social media app is extra standard with youthful millennials, however the millennial inhabitants accounts for greater than 60 % of Kik Messenger customers. Kik permits customers to textual content chat with each other, play video games, and entry different leisure and life-style content material on the cellular app as properly.
Kik Messenger started as a messaging platform and supplied many millennials with this important service. Since its earliest days, Kik has continued to evolve and now presents extra leisure worth than ever earlier than. This cellular app is standard with millennials as a result of it combines perform with leisure, very like different social media apps.
This can be a private finance app that permits customers to create budgets, monitor spending, verify their credit score scores, and extra. Mint, like the opposite cellular apps already listed so far, offers customers with a beneficial service. Mint’s customers are overwhelmingly millennial. Millennials make up 66 % of the Mint Person Base.
This app not solely provides customers the flexibility to trace their funds but additionally helps educate them on monetary points. Millennials are on the lookout for apps that present worth, whether or not it’s by service, training, or leisure. Mint offers service and academic worth. Mint helps millennials take management of their funds as they grow to be the dominant era within the workforce.
This social media upstart is extraordinarily standard with millennial customers. Millennials account for roughly 70 % of Snapchat customers. This video app has been standard with millennials by its many iterations and updates. Initially, Snapchat was a video messaging app that was standard as a result of all movies and messages disappeared after viewing. Since then, Snapchat has added a ton of leisure and life-style featured content material for customers to view, they’ve made group video messaging extra accessible, and naturally, they proceed to launch a wide range of enjoyable filters for video and photographs.
Snapchat is one other good instance of a cellular app that mixes a helpful service like messaging with leisure worth. Discovering a strategy to stability service, leisure, and training worth is important for creating an app for the millennial era.
Whereas Tinder was removed from the primary relationship service on-line, it rapidly turned the preferred cellular app for relationship. A easy Person Interface, integration with different social media platforms like Fb, and a helpful service made Tinder very talked-about with millennials. Over 70 % of Tinder customers are millennials.
Whereas different relationship apps have taken the swipe proper and left interface that made Tinder so authentic when it was first launched, this app continues to be very talked-about with millennials at this time.
This fee app has rapidly been adopted by millennials as a neater strategy to pay again buddies for an evening out and even pay for items and companies. Over 80 % of Venmo’s customers are millennials. Venmo has gotten so ubiquitous that the model identify has begun for use as a verb. “Simply Venmo me,” for instance.
Venmo combines the benefit of digital transactions with a social element that permits customers to share their transaction historical past with buddies. Venmo just isn’t the primary digital fee app, but it surely has gotten standard as a result of it has a easy Person Interface, an fascinating social element that millennials love to make use of, and it offers a beneficial service in a world the place money transactions are disappearing.
Remaining Ideas: The Apps Millennials Use in 2021
If in case you have an concept for an app, you need to ask your self what apps do millennials use? Whereas older generations and Gen Z can nonetheless assist your app achieve success, millennial use and engagement might be essential for long-term success.
Millennials like to make use of apps that supply them at the least one of many following three issues:
- Helpful service
Millennials grew up with the primary growth of cellular apps. Most of them doubtless bear in mind the early Apple commercials that said, “There’s an app for that.” As smartphone expertise has gotten extra superior, the concept that there’s an app for every thing is one thing that millennials take to coronary heart. Profitable apps will be as expansive as Fb or so simple as Tinder, however they should function a easy Person Interface and supply a service, entertain, or educate. The very best cellular apps discover a strategy to do all three of these issues.