google play search optimization

Practically 592 million apps are downloaded every single day. In case you’re a cellular app developer, you most likely know (with the assistance of app analytics instruments) the other ways customers uncover your app.


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Your utility may be put in as a result of quite a few app advertising and marketing methods, together with:

  • App set up advertisements working on social media and different on-line platforms
  • Influencer advertising and marketing
  • In-app promoting
  • App deep hyperlinks on engines like google
  • Social shares by current customers

Aside from all this, 40% of customers instantly head to app shops to browse for apps – making discoverability on app shops a essential facet that provides to a cellular app’s success.

And being “discoverable” on app Store search outcomes is made potential with app Store optimization (ASO). In easier phrases, ASO does good to cellular apps the identical approach website positioning helps web sites – however it’s greater than that.

Tips on how to Carry out Android App Store Optimization

1. Video

Movies are glorious means to present customers a glimpse of what your app affords. You possibly can add one in YouTube and paste its hyperlink within the Promo Video subject of the Google Play itemizing, and the video preview thumbnail will develop into a characteristic graphic. Apparently, views from the Play Store are counted as YouTube views.

2. Screenshots

Screenshots can instantly have an effect on the conversion price. By wanting on the screenshots, customers will choose your app UI design and UX and can determine whether or not your app is price their time. To make the primary finest impression, ensure you showcase your app’s finest options within the first two screenshots.

In Google Play, you’ll be able to add as much as 8 screenshots with two being the minimal. Listed here are its necessities.

  • JPEG or 24-bit PNG (no alpha)
  • Minimal dimension: 320px
  • Most dimension: 3840px

3. Developer Identify

The developer identify is a essential on-metadata issue. You possibly can attempt together with key phrases in your developer identify for higher rating. Additionally, Google retains observe of developer historical past – that means, builders who’ve beforehand printed profitable apps are likely to rank larger.