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Nobody stated that it could be simple to launch your app, however now that you simply’re armed with the following pointers and techniques, it would make your launch course of simpler.

Apps are an indispensable a part of an organization’s digital advertising and marketing panorama. Launching your app provides you credibility to your model and convey your prospects inside a swipe and faucet to your services. Cell apps are additionally important instruments to maintain your finger on the heart beat of buyer wants.

Each app or minimal viable product has three success metrics:

  1. Highest visibility to your target market
  2. Highest attainable downloads
  3. Favorable and constructive evaluations from customers

One a part of this success is right down to the design and consumer expertise of your app, whereas the opposite and equally vital component is the platform used to launch your app. Let’s have a look at why your app ought to launch on Product Hunt and how one can guarantee a profitable launch.

Why Ought to You Launch Your App on Product Hunt?

Product Hunt is a web site that options new tech merchandise in a day by day feed, with the highest 5 merchandise of the day listed on the house web page. The Product Hunt neighborhood consists of “hunters” who’re key influencers and their tech-enthusiastic followers.

The Product Hunt viewers is made up of the innovators and early adopters of recent know-how who may help in creating consciousness, buzz, and hype in your product. Primarily based on the hunters’ suggestions, the early adopters can obtain, evaluate, and upvote your product.

The highest 5 merchandise of the day get listed within the day by day electronic mail despatched to a subscriber base of over 500,000. How’s that for creating consciousness, buzz, and hype?!

Product Hunt helps in jumpstarting your app earlier than you launch it on mass-market platforms like Google and Apple Play shops. It helps in bridging the chasm between the early adopter market and the principle market. With out this preliminary traction, your new app is liable to get misplaced amongst the 1.8 million apps on every platform.

How Does the Product Hunt Algorithm Work When You Launch Your App?

Meritocracy is on the coronary heart of the Product Hunt algorithm, and the customers’ high quality notion, based mostly on upvotes and evaluations, drives the rating of your product.

There’s a three-tier hierarchy amongst customers. An upvote from the best class consumer counts for greater than these from customers within the decrease tiers. The algorithm makes use of the next hierarchy to categorise customers:

  1. Can hunt + evaluate + vote
  2. Can evaluate + vote
  3. Can solely vote

A consumer can transfer to a better group by both becoming a member of a ready record or receiving an invite from a consumer within the larger group.

Every firm will get a devoted product web page with hyperlinks to its web site and product obtain. Every web page has tabs for upvoting and textual content containers for evaluations and feedback. The web page additionally has a bit for feedback from hunters and the makers of the product.

The Product Hunt day begins at midnight PST and ends at 11:59 P.M. The essential concept is to get as many upvotes and favorable evaluations as you possibly can on this interval.

A prime 15 end will get your product listed within the “Widespread” part the next day, along with a point out on Product Hunts’s Twitter feed and its push notification. A prime 5 end will get you a homepage itemizing, itemizing within the day by day electronic mail, and a point out on all social media platforms.

Whereas the precise algorithm is proprietary, some likes and dislikes of the algorithm are listed beneath.


  • Constructive evaluations, votes, and hunts from the highest hunters
  • Upvotes that comply with the natural discovery of the product
  • Product Hunt employees who elevate your product to the featured web page
  • Upvotes within the first half of the day
  • A lot of feedback and an ongoing dialogue in your product
  • Numerous viewers who clicked on the hyperlink to your web site


  • Aggressive upvote era from a number of platforms
  • A lot of upvotes from new or lowest tier customers
  • Upvotes from customers who don’t go to your web site
  • Upvoting from direct hyperlinks

In some excessive circumstances, the algorithm can put your organization and product on a blacklist, so pay shut consideration to the dislikes.

How Do You Discover an Wonderful Hunter for Your App Launch?

A hunter is an individual who submits your product on Product Hunt. Discovering the precise hunter with a excessive rating and curiosity in your product area of interest is half the battle gained. Every hunter has 1000’s of followers, and as soon as the hunter selects your product, all their followers are mechanically up to date. Straight off the bat, you’re beginning with a number of thousand potential customers who now learn about your product.

You can begin your hunters search with the commonly up to date prime 500 hunters record. A very good electronic mail ID finder would enable you to get the e-mail addresses of prime hunters after which you possibly can attain out to them with customized emails.

This complete record of influential hunters will assist you to shortlist candidates based mostly on their expertise in your area. As a common rule, make a shortlist of not less than 5 hunters, and make contact with them by way of their Twitter and Fb handles or by means of stay occasions and Slack teams.

Hold the next tips in thoughts while you strategy a hunter:

  1. Hunters like high quality merchandise. Merchandise that can find yourself with a excessive rank add their credibility and affect quotient.
  2. Be concise in your communication and respect their time.
  3. Observe up with out spamming them.
  4. Talk the identify of your product (max 60 characters), the URL of your web site, and the hyperlink for the product obtain.
  5. Embrace a tagline of what your product does and the issue it solves.
  6. Point out all of the platforms your product runs on, equivalent to Android, Apple, Home windows, and so forth.
  7. Embrace 5-6 screenshots of your product that spotlight its UI and performance.
  8. Checklist all the advantages you might be keen to present to the Product Hunt neighborhood.

Take suggestions from the hunters on board as a result of, on the finish of the day, they’ve extra expertise than you on Product Hunt.

Pre-Launch Actions and Deciding on Your App Launch Date and Time

Ideally, your pre-launch actions would begin about three months earlier than the day you wish to launch on Product Hunt.

D-Day Minus Three Months: Register and Take part

The very first thing it’s worthwhile to do earlier than you launch on Product Hunt is to create your consumer account. As per the neighborhood tips, everybody has to start out with a person account, and no firm emblem or branding is allowed.

Join the Product Hunt e-newsletter to get prompt entry to voting and writing evaluations. After per week, you possibly can request to vary your standing to a maker so to use firm branding and embody hyperlinks to your product or app.

Get a further 25-30 of your colleagues, mates, and firm employees to signal on. They’re your core military for upvoting and reviewing down the road. Turn out to be energetic individuals within the Product Hunt neighborhood, which incorporates becoming a member of discussions, downloading merchandise, and writing evaluations.

D-Day Minus Two Months: Product, Web site, and On-line Followers

Deal with beta testing your app to get suggestions and make the required tweaks. Improve your web site to guarantee that the UI is pleasant and simple to navigate. You might be getting ready to thrill the tons of of viewers who will go to your website post-launch.

Construct your base of on-line followers on platforms like Twitter and LinkedIn, and construct your mailing record when you don’t have one. Establish influential customers on Product Hunt who’ve used and reviewed related merchandise, talk with them, and commonly replace them on the upcoming launch of your app.

D-Day Minus One Week 

Begin sharing clear and concise messaging together with your viewers. This consists of your launch date, the right way to obtain the app, hyperlinks to the web page for upvoting, and writing evaluations.

Create an Excel sheet with the next columns:

  • Title
  • Class
  • Social Media Deal with
  • Contact Mode
  • Standing

The classes might embody influencer, pal, acquaintance, and crew member. Social media handles are what you’ll use to replace your fan base. Contact mode might embody electronic mail, DM, cellphone, and so forth. The standing column ensures that the contact is knowledgeable and permits you to comply with up for in search of upvotes.

Set your launch date as soon as you might be comfortably on observe with the pre-launch actions. You do not need to repair a launch date and unfold the phrase solely to find that you’re method behind in your schedule.

Mondays and Tuesdays are good days to launch on Product Hunt and the very best time to launch is at the beginning of the day, midnight PST.

Construct an Upcoming Web page on Product Hunt

Whereas driving visitors to your product web page is essential on launch day, it helps to start out a few weeks earlier by constructing an upcoming web page on Product Hunt.

Your pre-launch web page will assist in producing curiosity and buzz round your upcoming launch. Direct visitors out of your web site and internally from Product Hunt to this web page.

Launch Day Actions

So that you’ve reached the massive day. Congratulations! Begin by dividing your troops into two groups. The primary crew will give attention to spreading the knowledge that you’ve launched, whereas the second crew will give attention to participating and interacting with the customers in your product web page.

Group 1

The crew begins with mass messaging actions, newsletters by way of electronic mail, and posting on social media. Advise your contacts that your app has launched on Product Hunt and enclose the hyperlinks to your product web page. Ensure you ask for feedback and upvotes.

The crew would then transfer on to contacting main contacts, equivalent to mates, with customized messages. With very shut mates, you possibly can even name them for a one-on-one.

Group 2

This crew is accountable for monitoring consumer exercise in your web page and web site, responding to suggestions, and answering questions. Make certain your product web page and web site are linked to your analytics for extra in-depth perception. Hold the next elements in thoughts:

  • Responding to queries and feedback helps in receiving worthwhile suggestions
  • The Product Hunt algorithm elements in response time when deciding which product will make it to the featured web page
  • Guarantee all crew members are listed as makers, and they should take management of all conversations
  • A very good opening assertion explains the core objective of the product and the issue it solves.

Dedicate the second half of the day to monitoring your upvotes and following up with contacts who haven’t but upvoted. Contact your community of influencers and hunters and request that they upvote your product.

4 Publish Product Launch Actions

POP! The cork is out of the champagne bottle as a result of you will have efficiently launched your app on Product Hunt and made it to the highest 5 record. What comes subsequent?

1. Collect Suggestions, Replace and Take a look at

Consumer suggestions tells you what folks favored and disliked about your product. That is the time to replace your product and check it together with your consumer base. Analytics can be a worthwhile supply of knowledge on consumer conduct that is probably not included within the direct suggestions.

2. Advertising and marketing and Promoting

A good suggestion wants excessive visibility and publicity. If your organization has deep pockets and funding, then go the entire hog with print, TV, and paid social media promoting. Nonetheless, normally, the brand new product is launched by a startup on a shoestring funds. That ought to not deter you.

Inbound advertising and marketing is what it is best to give attention to. This consists of posting on social media, creating and releasing weblog posts, and operating electronic mail campaigns to generate natural curiosity in your product.

3. Publish-Launch Help

Nurturing your product or app is as essential as creating it. A devoted sysadmin crew that engages with customers to observe, keep, and help your product, helps in elevating consumer satisfaction and constructing your model picture.

4. Fund Elevating

As a startup, it at all times helps to maintain your funding one step forward of your bills. Publish-launch bills like upgrading the app, advertising and marketing, and hiring a bigger devoted crew are all bills that should be accounted for. The excellent news is {that a} profitable implementation of the proof of idea will make sourcing funds an easier course of.