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When a store visitor opens the App Store, the primary web page they see is the In the present day tab, permitting them to find apps and video games hand-picked by Apple’s editors. When a store visitor arrives on Google Play, they land on the ‘For you’ part of the Video games tab and are uncovered to collections of featured video games. In consequence, featured apps and video games occupy a really distinguished place when it comes to visibility on each shops.


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On each the App Store and Google Play, featurings goal to showcase apps that customers will set up and luxuriate in on their gadgets. On iOS, the dearth of advert placements within the In the present day or Video games/Apps tabs additionally reinforces that these areas are devoted to serving to customers uncover distinctive apps based mostly on Apple’s editorial staff choices. Alternatively, advert placements are discovered amongst featurings on the Play Retailer however there are additionally dozens of featured app collections for the person to browse.

There is no such thing as a listing of particular necessities that apps should uphold to get featured on iOS or Google Play. Nonetheless, there are various factors you can contemplate to extend your possibilities of being featured.

On this article, we’ll cowl the completely different sorts of featurings that exist on iOS and Android, the advantages of being featured, and how one can improve your possibilities of being featured on the App Retailer and Google Play.

Featurings are a powerful discoverability software, much more so than class rankings. In accordance with Apple, “over 130,000 apps have been featured on the App Store and throughout Apple channels” to this present day. As beforehand talked about, the very first thing you see whenever you open the app shops are the In the present day tab on iOS and the Video games “For you” part on Google Play; being among the many first apps or video games highlighted on these pages can undoubtedly improve your app’s visibility and assist your model consciousness efforts.

Getting featured additionally provides your app worth on the shops and for customers and testifies to your app’s trustworthiness and high quality. On Android, getting an “Editor’s Selection” badge in your retailer itemizing is usually a highly effective conversion incentive and helpful to your app development.

Lastly, featurings are additionally an effective way to have interaction clients. Apple describes that featurings assist “drive downloads and re-downloads of your apps and video games.” Many featured apps or video games may be downloaded immediately from the In the present day tab on iOS or from each shops’ respective Video games/Apps tabs with out redirecting the person to the app web page – this shortens and facilitates every person’s journey to your product. In consequence, you’ll be able to undoubtedly count on each your impression price and installs from the Browse or Discover channels to extend after being featured.

Apple editors are notably excited about showcasing promising new apps or video games within the tales on the In the present day tab whereas the Play Retailer’s Indie nook highlights the perfect video games from indie builders. So, being featured can assist drive impressions and downloads to apps from smaller studios or throughout their launch section.

Many featurings spots spotlight not solely new apps or video games however essential updates or limited-time occasions, thus serving to your retention efforts and permitting you to re-engage a few of your much less lively customers as nicely.

On the App Retailer

There are three areas in which you’ll be featured on the App Retailer: the In the present day tab, the Video games tab, and the Apps tab. The In the present day tab has essentially the most affect as it’s the first one you see on the shop. It additionally options written tales from Apple’s editorial staff.

The In the present day tab

As beforehand talked about, the In the present day tab is the primary web page you land on. It showcases each apps or video games, premieres, new releases, and updates, an App of the Day and a Recreation of the Day, in addition to different unique tales. Apple’s editors give attention to that includes high-quality apps or video games with distinctive person experiences or worth propositions.

Featurings within the In the present day tab and tales are up to date with new content material each day; being featured within the In the present day tab is often extra for time-sensitive occasions.

The Video games and Apps tabs

The Video games and Apps tabs don’t showcase tales however fairly app collections per class or style, new releases, and in-app occasions or prime charts.

Being featured in these tabs is extra widespread than on the In the present day tab. An app may be featured on the Video games/Apps tabs each day for a sure time frame and may also be featured in a couple of place on the identical day. As an illustration, many video games are featured on the Video games tab 3 or 4 instances in in the future, as we will see right here with Genshin Influence which was persistently featured not less than twice a day on the Video games tab (Japan) over Could and June.

On the Play Retailer

There is no such thing as a In the present day tab on the Google Play Retailer however there are nonetheless separated Video games and Apps tabs. If you open the Play Retailer, you first land on the Video games tab within the “For you” part, the place yow will discover completely different featured app clusters. In consequence, on Google Play, video games are solely featured amongst different video games and apps are solely featured amongst different apps (whereas each coexist within the In the present day tab on the App Retailer).

There are numerous numerous app collections or app clusters featured on the Video games and Apps tabs on Android. These may be associated to new or up to date apps (lower than 30 days in the past), however may also be suggestions based mostly in your exercise, top-rated apps, or editor’s decisions (hand-picked apps). There are additionally many various collections based mostly on an app or recreation’s class and/or content material.

The distinction between featurings within the Apps and Video games tabs on the Play Retailer is evident: recreation featurings are extra numerous, visible, and dynamic than for apps. Whereas app collections primarily show the apps’ icons, titles, and common rankings, video games featurings can show all of this in addition to screenshots, promotional movies, and Google tags. That’s why your recreation’s promotional video must be panorama and why it’s strongly beneficial to incorporate panorama screenshots on Google Play – so that you don’t miss out on any that includes alternatives.

The presence of the apps’ common rankings and Google tags additionally hints that these parts could play a job in how apps and video games are chosen for featurings, and the place they seem.

On the App Retailer

In accordance with Apple, there is no such thing as a exact guidelines of necessities for apps to be featured. Nonetheless, Apple gives indications on editors’ issues when choosing apps or video games to showcase.

Elements that Apple editors contemplate embody:

  • UI design: the usability, enchantment, and total high quality of the app
  • Person expertise: the effectivity and performance of the app
  • Innovation: apps that resolve a singular drawback for purchasers
  • Localizations: high-quality and related
  • Accessibility: well-integrated options
  • App Retailer product web page: compelling screenshots, app previews, and descriptions
  • Uniqueness

For video games, editors additionally contemplate:

  • Gameplay and stage of engagement
  • Graphics and efficiency
  • Audio
  • Narrative and story depth
  • Potential to replay
  • Gameplay controls

Some elements are simpler to observe and management than others. When you can actively work in your app’s localization and translation high quality, the “uniqueness” of your product turns into more durable to evaluate and quantify. Here’s what to remember:

A qualitative completed product

A number of the elements described above relate to the general efficiency and high quality of the app or recreation: the performance of the app, UI design, graphics, and efficiency of a recreation… In brief: be sure you are providing the perfect person expertise potential. Your app mustn’t crash, it must be continuously up to date, and it ought to have a fluid, intuitive and interesting person interface. Your recreation also needs to have good visuals and sounds, partaking customers via its gameplay and narrative.

Apple desires to offer its customers the perfect expertise and can thus promote merchandise which can be the most definitely to fulfill its market.

An optimized app web page

If the content material and efficiency of your app and recreation are crucial elements, your app web page should even be optimized and enchantment to customers.

Be sure you optimize your textual content metadata via key phrase optimization and work in your inventive belongings (icon, screenshots, and video). Replicate your model, the spirit of your app, and its worth proposition in your creatives to offer retailer guests with a distinctive and customised expertise.

In-app and metadata localization

Localization is a key factor that’s usually missed. Each your product and its app web page have to be localized within the language of the market you hope to be featured in. Localization is extra than simply translation – it usually means adapting your content material and design to the viewers you might be addressing. The interpretation have to be flawless and sound native.

Innovation and uniqueness

This issue is the trickiest as a result of it’s the least simple to observe or quantify. Apple’s editors dedicate a variety of time to sharing the tales of “inspiring builders” to point out how their work impacts our lives. Significantly within the In the present day tab, featurings have quite a bit to do with storytelling. Your product must be extra than simply an app or recreation – you additionally must convey a message, values, or a constructive affect for customers.

Total, it is advisable to be completely different from the gang and put ahead your added worth. What makes your app completely different from the others? Why ought to we take note of your app or recreation over the competitors?

If we take the current instance of the sport It Discovered… featured within the In the present day tab on the US retailer, we see interviews, movies and quotes not solely spotlight the sport but additionally the general venture, the values behind it, and the method and staff behind the sport.

On the Play Retailer

On the That includes Nomination kind, Google informs app builders that apps should meet the shop’s minimal necessities to be eligible for that includes issues:

  • Adjust to Coverage Practices, Launch Guidelines, Design Tips, and meet core High quality Tips
  • Concurrently launch your app throughout key cellular platforms
  • Preserve a excessive score by listening to person suggestions
  • Optimize gadget assist, as related to the app (e.g. telephones, tablets, wearables, TV)
  • Guarantee cellular platform parity in each design & options
  • Localize Play itemizing and app content material throughout Play’s key markets globally
  • Mushy launch your recreation to obtain suggestions from customers
  • Submit APK/AAB for evaluation not less than 3 weeks earlier than launch

When you meet these necessities, your app is eligible to be featured; nonetheless, Google warns builders that if chosen, “an app high quality evaluation will [also] be carried out”.

Preserve Android Vitals wholesome

First issues first – you wish to make it possible for your app meets all of Google’s primary high quality and coverage necessities to have an opportunity of being featured.

As talked about above, it is advisable to examine that you just adjust to Coverage Practices,Launch Guidelines,Design Tips, and meetcore High quality Tips. All of those parts are essential for Google to ensure you supply a seamless person expertise and have constructed a high quality app or recreation.

You also needs to keep watch over Android Vitals indicators. These are core vitals that builders ought to take note of since “exhibiting unhealthy conduct in vitals will negatively have an effect on the person expertise in your app and is more likely to lead to unhealthy rankings and poor discoverability on the Play Retailer.”

You’ll be able to examine your apps’ standing for these core vitals on the Android Vitals dashboard in your Google Play Console. Be sure to examine them after releasing a brand new app model to determine points and unhealthy behaviors that have an effect on customers.

Google additionally gives many finest practices and recommendation for builders to enhance their app’s stability and efficiency on every core important.

Google tags

A significant distinction between featurings on iOS and Android is that algorithms play a higher half on the Play Retailer. The common variety of every day featurings can also be larger on Google Play, due to the handfuls of app clusters showcased on the Apps and Video games homepages that aren’t hand-picked by an editorial staff.

After all, your app class ought to play a job in how and the place your app seems in app collections; nonetheless, Google tags are more likely to additionally have an effect on Browse site visitors on the Play Retailer. Google Play tips specify: “We encourage you so as to add tags to explain the content material and performance of your app for customers. Tags could have an effect on the place your app is displayed on Google Play.”

Taking the instance of Vital Ops on the UK Play Retailer, once we evaluate the sport’s Google tags with its that includes collections, we see that they match. The place the tags that seem for the sport in search outcomes are “motion”, “shooter” and “informal”, it was featured essentially the most within the “Informal video games” and “Shooter video games” collections over the previous 30 days.

Opinions and rankings

Opinions and rankings are additional indicators that Google makes use of to be sure you present customers with an excellent in-app expertise: similar to core vitals, they assist the shops to ensure an app’s high quality. Having a constructive common score is thus essential to assist increase your discoverability and Discover site visitors on the shop.

Having good critiques and rankings also can extra immediately result in your app being featured since there are app collections for “Prime-rated video games/apps”. On this case, your common score and critiques are among the many predominant elements that the algorithm considers.

After all, step one to getting featured is to work on all of the various factors talked about above. Nonetheless, there are just a few different issues that may additional assist your possibilities of getting featured.

Get involved with Apple and Google

Since Apple depends on a staff of editors to pick featured apps, it would be best to get in contact with them. If you recognize anybody at Apple, now’s the time to attempt to contact them to see in the event that they can assist you immediately or if they will put you involved with the editorial staff.

On the Play Retailer, you also needs to attempt to get involved with a Enterprise Developer Supervisor to discover your that includes alternatives. You need to be capable of persuade them of your app’s high quality and supply assist from significant KPIs (corresponding to retention price, engagement, retailer itemizing CVR, income, and many others).

If you wish to promote a brand new launch or huge upcoming releases/occasions on the App Retailer, it’s best to let Apple know six to eight weeks upfront.

*The Indie nook is a devoted area for indie video games as indie builders could not be capable of attain the required KPIs to persuade Google’s staff that they’re price that includes with out spending an amazing sum of money.

Promote unique content material

Making an attempt to get featured when you’re launching a brand new product, function or in-app occasion can improve your probabilities. The app shops are marketplaces excited about showcasing info that may have interaction clients and carry site visitors to animate that market. Particular occasions or a brand new launch are good examples of content material that’s price that includes.

Put together particular inventive belongings

When you obtain a reply from Apple’s editorial staff, it is very important present that you’re prepared to advertise your app or recreation in the perfect situations potential and with the perfect belongings. Work together with your staff on creating particular, interesting inventive belongings to incorporate in your featurings.

On Android, ensure that to have not less than three panorama screenshots in your recreation’s retailer itemizing. In case your recreation is performed in portrait mode, you’ll be able to add the screenshots after the portrait screenshots as they may robotically be picked up for featurings. Work in your promotional video as nicely; make it enticing, fast-paced, and crowd pleasing.

Measuring the affect of your featurings on iOS & Android

As soon as you might be featured within the retailer, it’s attention-grabbing to research the affect of this in your app’s efficiency when it comes to impressions and variety of installs pushed from the Browse or Discover channels.

You’ll be able to hold observe of the variety of instances you might be featured per day, see precisely the place on the shop (app collections element for Android), evaluate this together with your opponents, and assess the affect in your installs, class rankings, and extra. You too can see the variety of views a narrative on the In the present day tab acquired on iOS for a greater overview of the attain of your that includes.


Getting featured on the App Retailer and Google Play can assist to extend your discoverability and result in a rise in your impression price and the variety of installs from the Browse and Discover channels. Featurings are extremely helpful to your app development and are a assure of high quality and trustworthiness for retailer customers.

To extend your possibilities of being featured, you first wish to work in your app to be sure you supply your customers a singular and qualitative expertise. To be featured on iOS, improve parts that make your app or recreation completely different from the others and work on storytelling. To be featured on Google Play, it’s best to work in your app’s efficiency and person satisfaction.