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Designing an online web page to advertise a cellular app would possibly look like an odd mission – because you’re attempting to influence net customers to obtain an app utilizing a webby channel. However your cellular app touchdown web page is usually a highly effective instrument for conversions and consumer acquisition.


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It enables you to herald site visitors from throughout the online, and in addition provides you extra space than the App Retailer or Google Play to showcase your app.

When you’ve got an attention-grabbing touchdown web page that proves the worth of your cellular app and will get potential customers intrigued by your model, you’re extra more likely to encourage them to hit that all-important obtain button on their cellphone or pill.

Need to see the way it’s completed? Try key takeaways from some main manufacturers and contemplate making use of them to your 2022 web-to-app technique.

What’s an app touchdown web page and why do you want it?

In essence, it’s an online web page designed to promote your cellular app to potential customers. And it’s sometimes a single web page with pretty minimal copy and prominently displayed obtain hyperlinks.

With thousands and thousands of apps in each the App Retailer and Google Play, it may be exhausting to succeed in individuals, particularly in case you’re a brand new child on the block.

Selling an app touchdown web page is an effective strategy to construct momentum, whether or not you’re a startup, launching a model new app, or need to let the world know all about your new product.

It provides you an area to convey your app’s worth to potential customers, since they’re more likely to miss that simply by looking by way of their iPhone or Android shops.

Take a look at it as your finest likelihood to persuade guests why they need to give treasured cellular cupboard space to your app, and roll from there.

However first, let’s cowl the fundamentals:

The ins-and outs of constructing an app touchdown web page

No two touchdown pages are precisely the identical — and that’s truly okay. Once you construct an app touchdown web page, it is advisable to design it along with your finish objective in thoughts (getting a obtain), whereas additionally factoring in model consciousness and the aim of your app.

Bigger corporations can depend on model consciousness extra, whereas smaller to medium-sized companies might have extra copy to clarify what it’s they do and why their apps might provide distinctive worth to their customers.

The fundamental steps of getting began are as follows:

1. Analysis

Like your app itself, the design of your touchdown web page must be rooted in analysis that’s laser-focused in your goal market.

When you’re advertising to a sure age group, your copy and pictures should be tailor-made to what appeals to them. Advertising and marketing to millennials is just not the identical as advertising to Gen Z’ers. Leverage the identical demographic analysis that you simply used when constructing your app, or in case your touchdown web page is much more focused, work with others within the advertising crew to strategize.

After getting that analysis in hand, resolve what can be the very best methods to method your viewers, after which contemplate how these assist the conversion targets you keep in mind to your web page.

2. Design

Your cellular app touchdown web page isn’t designed to be an entire information to your app, the place you lay out each characteristic. Consider it extra like a film trailer that provides guests simply sufficient info that they’re intrigued sufficient to obtain.

Embrace eye-catching parts, like screenshots of the app, daring calls to motion (CTAs), and raving critiques or testimonials from outdoors sources.

Protecting that in thoughts, ensure you don’t make the web page too image- or video-heavy with out optimizing that media for the online. Sluggish load time might simply drive individuals away from the web page, particularly on cellular.

So far as copy goes, embody the content material that’s essential to showcase your worth add, however make it readable with quick bullets and catchy headlines to maintain individuals engaged.

3. Implementation

After getting your web page designed, make certain the design appears to be like good in cellular and desktop format and be sure you try it out on a number of units earlier than you are taking the web page stay.

After you’ve examined it on tablets, totally different cellular system, and totally different browsers, go forward and publish it.

When you’re going to pair it with any paid promoting or social media platforms, arrange these campaigns on the identical time.

4. Measurement

After the web page is stay, now’s the time to watch it to ensure it’s getting the outcomes you anticipated. If it’s not driving conversions after a given grace interval, then you definately would possibly must rethink your method.

Make some tweaks to your touchdown web page template and do some A/B testing to see if that method is simpler. If that doesn’t work both, you might also must tweak your paid advert copy and do some testing there, whereas contemplating further publication avenues.

The best way to construct an irresistible app touchdown web page: 10 distinctive use instances to encourage you

If you wish to create a show-stopping app touchdown web page, you’ll want considerate design, very good copy, and engaging calls to motion that drive a excessive click-through charge.

Try some nice cellular app touchdown web page examples and what they did proper – so that you could shamelessly copy what they’re doing and implement their methods.

#1. Nike

What we favored

Nike’s app touchdown web page could be very action-oriented. The web page is laid out to usher in conversions from the get-go, and you may’t miss the QR code within the header that takes guests straight to the app retailer.

This daring placement exhibits Nike’s supreme confidence; they instantly hit guests with a CTA as an alternative of trying to persuade anybody.

#2. 360Learning

What we favored

Whereas 360Learning’s web page is detailed, generally that’s okay. They’re focusing on companies (B2B vs Nike’s B2C method) and use a value-centric copy to spark preliminary curiosity.

Beginning off with screenshots of their cellular studying app so the potential consumer can get a really feel for the consumer expertise, after which shifting straight to worth add and a CTA button to request a demo.

#3. Fetch

What we favored

Fetch Rewards offers customers with free present playing cards for importing their receipts. It’s an uncommon and extremely distinctive idea, and their touchdown web page playfully acknowledges that with an off-kilter imagery.

Like Nike, Fetch places their CTA up prime by putting a QR code and obtain buttons within the nook of the header. However for guests who must be taught extra earlier than downloading, Fetch offers a sticky QR code that follows potential customers as they scroll down.

#4. Regular

What we favored

Regular’s web page provides social proof within the type of testimonials. It clearly exhibits how the app can have an effect on somebody’s life by serving to them handle their funds. An ideal instance of the best way to set up belief with a buyer, particularly when working with individuals’s cash.

The web page’s header makes use of a background video that includes glad clients. It’s eye-grabbing and designed to seize the customer’s consideration and set up a direct sense of intimacy.

Together with the video, there are a number of CTAs with the choice to get a textual content or obtain the app.

#5. Ibotta

What we favored

Ibotta provides their app clients cashback on numerous objects, like necessities and groceries, after they add receipts from sure shops.

Proper off the bat, Ibotta provides new clients an amazing incentive to obtain their app. This helps push clients to motion as a result of, hey, who doesn’t like free cash?

Plus, they conveniently provide an choice to ship a obtain hyperlink through SMS along with having commonplace obtain buttons seem on the web page. There’s nothing further on the web page to distract, making it a transparent path to conversion.

#6. Notion

What we favored

Notion is primarily a desktop app, and the cellular app is designed to complement that use, so the web page primarily focuses on describing some great benefits of the cellular app to individuals who already use it.

Notion makes use of white house to its benefit. There’s no colourful background or something to detract from the animation that exhibits how the cellular app works and exhibit how helpful it’s.

#7. GasBuddy

What we favored

Whereas many app touchdown pages present a button to go to the AppStore or Google Play, GasBuddy makes use of a distinct sort of CTA.

Along with displaying these buttons, in addition they provide the power to textual content the obtain hyperlink, making it particularly handy for desktop customers.

GasBuddy depends closely on its model right here. It briefly mentions saving clients cash, however retains the web page quick and to the purpose. By leveraging their model consciousness, they’re capable of remove extra copy and get the consumer proper to the objective.

#8. Calm

What we favored

Calm is a wellness app that makes use of an interactive method to have interaction web page guests.

Their touchdown web page begins by asking guests what they’re searching for, after which takes them by way of a collection of questions associated to their sleep habits and stress ranges, guaranteeing guests a personalised expertise that may tackle their particular issues.

#9. Bark

What we favored

Bark is a cellular app that gives dad and mom with controls for his or her kids’s cellular units. Instantly, Bark hits the web page customer with statistics that talk to the significance of utilizing their app. It’s a severe topic, in order that they don’t make use of any frilly copy or extreme imagery.

#10. Brigit

What we favored

Brigit is a monetary providers app that helps customers rebuild their credit score. They’re backed by two influential celebrities, and flaunt that proper within the header alongside video testimonials and common rankings, which helps give them credibility.