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Procuring by way of livestream video is one thing TikTok has had its eye on for some time now.  The favored video app is already fairly profitable in that space over in China.


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Its Douyin app – the Chinese language model of TikTok – generated $119 billion in product gross sales by way of livestreams final 12 months. That’s a 7x rise over the earlier 12 months. 

Customers had been additionally extra engaged with mCommerce livestreams with 384 million of them watching dwell purchasing content material. 

To seek out out whether or not TikTok might carry out equally in the remainder of the world, the app simply commissioned a survey with Ipsos.

It discovered that 1 in 5 customers watch TikTok Dwell and 62% of them watch it every day, opening the door for manufacturers to have interaction with them repeatedly. 

Customers on the app had been 50% extra interested by branded Dwell content material than non-TikTok customers. 

1 in 3 customers even named the TikTok platform as their go-to for model connections. 

TikTok Dwell is a helpful platform to drive model consciousness whereas additionally bolstering gross sales. 

50% of customers of the app have beforehand purchased one thing after watching TikTok Dwell and customers usually tend to be engaged than non-users. 

They’re 1.6x extra more likely to watch branded Dwell content material to search out new manufacturers and 1.7x extra more likely to watch branded Dwell for making a purchase order. They’re additionally greater than twice as more likely to say Dwell is reliable for purchasing.

Customers seem to get pleasure from a variety of branded content material together with tutorials (80%), product releases (78%), critiques (77%), Q&As (74%), gross sales (72percent0 and dwell occasions (72%). 

Consumer curiosity is highest when content material is introduced by creators (77%), adopted by celebrities (72%) and model ambassadors (68%).