Functions are actually open for Adweek’s 2022 Media Company of the 12 months, which acknowledges excellence throughout classes together with Breakthrough, World and U.S. As entrepreneurs, we’ve seen a variety of turmoil within the final 18 months—every little thing from modified shopper habits to advanced purchasing journeys and new privateness rules. With 2022 across the nook, it’s by no means been a greater time to begin investing in social promoting or ramping up your efforts. In actual fact, most firms (74%) already allocate one-third or extra of their advertising and marketing price range to social media promoting.

Right here’s what you must know for a thriving 2022.

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In 2021, Adweek acknowledged two WPP media companies. MediaCom, which stood out for its efforts to retain its expertise initially of the Covid-19 pandemic, was named Adweek’s World Media Company of the 12 months. Wavemaker, which elevated its internet income, averted layoffs and rewrote its DEI playbook, was awarded U.S. Media Company of the 12 months. And unbiased Texas-based company PMG was named Adweek’s Breakthrough Media Company of the 12 months, incomes the award due to its capability to pivot shortly, retain its purchasers and develop its income a staggering 30% throughout a very difficult interval.

Staying robust

The continuing pandemic remains to be impacting the company world. The {industry} is contending with a expertise scarcity, the lingering results of distant work and evolving service fashions. Concurrently, companies should preserve tempo with technological advances and coexist with purchasers’ rising in-house outlets.

In 2022, Adweek is measuring excellence by evaluating companies throughout a number of key areas, together with account wins and losses, account expansions, strategic strikes (together with new hires/promotions or acquisitions), standout campaigns and dedication to increasing range, fairness and inclusion.

In case your company stands out throughout these standards or is addressing industry-wide challenges in a noteworthy approach, apply to be thought of for Adweek’s 2022 Media Company of the 12 months.